“So Simple” Logo Design

So Simple is a holistic wellness brand that approached me for a commissioned branding project during the early stages of their development. Throughout the process, we collaborated closely, discussing their vision and testing multiple design directions through several iterations.

After refining the concept, we selected a final identity centered around a calming green logo, with the brand name and symbol designed as separate but complementary elements. This approach provided the brand with flexibility across different applications while maintaining a cohesive visual presence.